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Consumer Psychology, by Cathrine Jansson-Boyd
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It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include:
- Memory
- Learning
- Perception
- Attention
- Emotions
- Decision making
Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.
Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.
- Sales Rank: #685308 in Books
- Published on: 2010-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.40" h x .59" w x 6.70" l, 1.10 pounds
- Binding: Paperback
- 312 pages
About the Author
Dr Cathrine V. Jansson-Boyd is Senior Lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK.
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