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Wedgwood: The First Tycoon, by Brian Dolan
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With its familiar white classical figures against a pale-blue background, Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years—the epitome of quality and luxury—and the Enlightenment’s most remarkable success story.
Born into a family of struggling potters, Josiah Wedgwood amassed a fortune that, at his death in 1795, was valued at the equivalent of $3.4 billion in today’s dollars and helmed an empire that stretched from England to Russia to the United States. As a member of the famous Lunar Society, whose members included James Watt, Joseph Priestley, and Erasmus Darwin, he combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations that have continued to this day:
• Organizing skilled labor in one of the world’s earliest factories
• Encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans
• Changing the very notion of shopping by utilizing showrooms and traveling salesmen
The story of how phenomenal wealth affected the lives of a family and of the turbulent political climate that threatened their very livelihood, this vivid and compelling portrait of a pioneer of commercial culture is sure to be a hit with loyal collectors and the business market alike.
- Sales Rank: #1274018 in Books
- Brand: Brand: Viking Adult
- Published on: 2004-10-07
- Released on: 2004-10-07
- Original language: English
- Number of items: 1
- Dimensions: 9.34" h x 1.35" w x 6.38" l,
- Binding: Hardcover
- 416 pages
- Used Book in Good Condition
From Publishers Weekly
Although Wedgwood china now claims an international reputation for luxury and quality, it wasn't always so, as Dolan's first-rate biography elegantly demonstrates. Josiah Wedgwood (1730–1795) spent his childhood and youth in a family of struggling potters. From them he not only learned the tools of his future trade but developed a keen sense of ambition that he would use to move beyond his family's struggles to build his own successful business. Dolan presents an inventive youth who performed experiment after experiment in search of new and attractive forms of pottery. One of Wedgwood's earliest achievements was his green ware, vases and other pottery designed in the shape of vegetables. Eventually, he joined forces with Thomas Bentley, and the two, Dolan shows, took the pottery world by storm, selling their wares to both British and foreign royalty, including Catherine the Great. As the business developed, Wedgwood built a factory, and transformed the process of shopping for pottery by holding workshops and demonstrations for customers, an early version of the showroom. Despite illness and the deaths of family members, Dolan's Wedgewood worked ardently to improve his products and increase his sales and wealth. This magisterial biography provides an intimate portrait of Wedgwood the entrepreneur as well as a magnificent glimpse of life in 18th-century British society.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From The New Yorker
Before his death, in 1795, Josiah Wedgwood managed to get his pottery into the hands of the Queen of England, the Empress of Russia, and the Emperor of China; two centuries later, he is still cited as a model tycoon by no less an authority than Donald Trump. Dolan successfully conveys the reach both of Wedgwood's ambition and of his influence. His company was recognizably modern, employing colorful catalogues, preprinted order forms, corporate espionage, and celebrity endorsements. Dolan also argues that Wedgwood's business was inseparable from his involvement in the philosophical and scientific ferment of his time. Although Etruria, his factory complex, had its Dickensian side (workers died from "potter's rot," a form of silicosis), it was meant to be a model community, with housing, health insurance, and retirement schemes. Wedgwood was among the best chemists of the day, and he responded to market threats by returning to the laboratory in search of innovations.
Copyright © 2005 The New Yorker
From Booklist
Josiah Wedgwood (1730-95) rose from humble beginnings as a potter's apprentice to become the most widely known producer of fine china in Great Britain. Best known for his "people on plates"--white cameo figures against a pale blue background--Wedgwood was the first to use the techniques of modern industrialization, specialized labor, and mass marketing to create one of the most recognizable brand names in history. Through meticulous detail, Dolan's recounting of Wedgwood's life as a scientist, businessman, and philosopher traces not only the development of fine china in the West but also the beginnings of consumerism itself. David Siegfried
Copyright © American Library Association. All rights reserved
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent book - important topic
By Lozatron
Brian writes compellingly and well about this very important story. Some reviewers have objected to his style - I think it's fair to say that there are better written biographies out there, but the fact is that this is the best book available about the life of Josiah Wedgwood and it does its job well.
One ends up with a real sense of who Wedgwood was as well as the historical context in which he lived. What's particularly fascinating, to me, is how similar he feels, in outlook and concerns, with a modern entrepreneur. A bit of a hobby horse of mine - but compare with Steve Jobs - Wedgwood was not just an amazing product innovator - stealing and creating in equal measure - but he also invented the whole concept of high-end retail.
I would love to see more efforts to explain the life of this incredibly important person - in the mean time, thanks to Brian Dolan for an excellent and important piece of work.
0 of 0 people found the following review helpful.
We think little of pottery now a days and less than that of the potters who make it. This book will change how you think.
By Percy Dovetonsils
Being from a family of potters, father and grandfather, and myself in my college years, I found this an interesting read. I was surprised to find so much about The Enlightenment in it. It has prompted me to include other books on The Enlightenment on my wishlist.
It was interesting on many levels, industrial revolution, his personality and family, the fame of the name and so on. I would have liked a bit more technology in it, but after all, I was a Chemistry major in college. I realize that most people would not.
There is an old saying " For the want of a nail, a horse shoe was lost, for the want of a horse shoe a horse was lost, for the want of a horse a General was lost, for the want of a General a Battle was lost . . ." and so on until the entire country was lost. In the case of Wedgewood, the exact opposite is true, but you will have to buy this book to find out how and why . . .
1 of 1 people found the following review helpful.
Great wealth creator
By Edwin A. Locke
This is a great book even if turgidly written--what is striking is not just Wedgwood's genius but how much business resembles what it is now: the need for constant innovation, scientific research, marketing skill, investment in employees, struggling against competitors, financing struggles, international focus, and with health problems that could easily have killed him, A really remarkable man.
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